Ever since the launch of our new collection, so many from our community have asked me the inspiration behind it. The answer is simple: my daughters Eliyah and Daneen. For years now, the two of them have watched me work on Desi Ever After and have, inevitably, taken on my love for fashion. Eliyah and Daneen have been by my side, especially over the past few years, as I have worked on the brand and have slowly even started to sketch their own designs; I have had quite a few requests from them to turn their sketches into real outfits! In a way, my work has also been influenced by their ideas (and how could it not be?); the ruffled dress from our most recent collection was, in fact, inspired by one of their designs. I love the fact that they are such an integral part of DEA’s creative process; it is so important for me to ensure that my daughters see - right from the very beginning - that what they say and do, matters.
One aspect of our relationship with each other that I hadn’t anticipated was the learning; both Eliyah and Daneen have so much to teach me, lessons that I didn’t even know I needed. For example, did you know octopuses have nine brains? Life with my daughters is a lesson in itself, and we each have so much to learn from and teach the other. I treasure our time together more than anything else in the world - from playing video games together, indulging in our love for fashion or dancing our hearts out together, I wholeheartedly believe that it is my purpose to raise my daughters in a way that enables them to become strong, independent women and thrive, both personally and professionally.
It is also for this reason that I am constantly looking for ways by which I can indulge their boundless creativity and zest for life; there is so much in this world that I want them to see and experience and I want to try and give them all the support that they need to find what they love and gravitate towards. The unknown is a wild ride and I am so thankful to be in on it with Eliyah and Daneen.
When people ask me what I do, I very rarely quote my professional credentials; my most favorite answer is always this - I am raising a CEO and an astronaut!